Health is the top concern of
Vietnamese consumers despite current inflation, as more people now attend more
to food safety and related issues, say results of a survey conducted by market
researcher Kantar Worldpanel Vietnam.
Specifically,
there are up to 88% of housewives living in urban areas caring more for health
of their own and families than before while 81% said that they were willing to
spend more on nutritional and healthy products.
Besides,
nutritional food products and drinks like functional milk, fresh milk, soybean
milk and energy drinks are products having strong growths in the group of fast
moving consumer goods (FMCG).
Consumers’
care for health is reflected in the choice of not only food products and drinks
but also basic products of their daily use. They are willing to pay more for
products of brands giving quality pledges, according to the survey.
In
addition, the survey also reveals income differences between social classes in
spending on FMCG products. Low-income earners have tended to cut their spending
or bought cheap products while medium- and high-income ones have not been
affected much and less cared about prices despite inflation.
According
to the survey, producers of consumer goods should be flexible to meet the
demand of consumers and soon have strategies when the market recovers.
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