UNILEVER AND VINAMILK MARKET DOMINANCE FMCG

As reported by Brand Footprint, Unilever holds the top spot in the countryside while Vinamilk leading urban charts.

Results reported the prevalence brand (Brand Footprint) Kantar Worldpanel as the company specialized in market research FMCG group has just announced shows, Unilever holds the top spot in the countryside while giants “internal “Vinamilk led the rankings in urban brand manufacturers are purchasing most 2013.

Specifically, with the own brand, product manufacturers FMCG (FMCG) global giant Unilever was to purchase more than 400 million times / year in the countryside and keeping the dominant position than any Any manufacturer with market penetration deepest – more than 99% of households in both urban and rural areas are using Unilever products at least once in the past year.

In rural areas, the leading brand in the field of health & beauty and home care are owned by Unilever and P / S, Clear, Lifebuoy, Omo, Sunlight and Comfort helped bring about 350 million CRP point for this manufacturer.

In urban areas, Unilever was ranked No. 2 in the rankings, with products consumers choose to buy 57 million times in the past year. Notably, brand P / S and Unilever’s Omo are two leading brands in each of its sectors in urban and rural areas.